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Press Release

All The Pokémon Merchandise Your Kids Love, Coming To A Store Near You!

From apparel and stationery to toys and puzzles – kids can enjoy over 250 Pokémon products, just in time for summer vacations

Mumbai, May 2018: Whether it’s taking a trip down nostalgia lane or fulfilling your kids’ dream to become the ultimate Pokémon trainer; Dream Theatre Pvt.Ltd, a leading brand management and licensing agency which manages and syndicates Pokémon in India and South Asia, has strengthened Pokémon’s already prominent presence – making it one of the strongest properties in India in association with The Pokémon Company. Pokémon fever has been around for quite a while among kids and adults alike, so the unveiling of new authentic Pokémon merchandise both in stores and across leading e-tailers is sure to leave fans delighted!

This year’s exclusive Pokémon Spring Summer collection gives kids a chance to express themselves and turn up their cool quotient with a wide range of in the form of Pokemon merchandise such as apparel, footwear, lunch boxes, water bottles, pencil cases, stationery, home furnishings and more.

Mr. Jiggy George, Founder, and CEO of Dream Theatre Pvt. Ltd said, “Pokémon is not just one of the most popular properties in India, it’s also one of the most comprehensive licensing programmes in India with products in over a dozen categories. Our licensees continue to build both depth and width in their product lines offering Pokémon fans a truly wide range of products to choose from.” 

This collection is available across retail and standalone stores across India and in large format stores like Reliance Trends, Lifestyle, Hamelys, Crossword, offering products for kids to sport, play with, and take to school. It’s also available on all leading online retail portals like Flipkart, Amazon, Snapdeal, Paytm, Jabong.  What makes this range most attractive is its affordability! With Camlin Pokémon Products starting at Rs. 15, Pokémon games and puzzles starting at Rs. 40, school supplies, bags, and scooters offered at Rs.149, Rs. 899 and 1599 respectively and apparel starting at Rs. 299, there is undoubtedly something for every Pokémon fan.

The products are available in a total of 17 categories and sub-categories such as t-shirts in the apparel category, school bags, sippers, tiffin boxes and pencil boxes in the back to

school segment, vests, and briefs in the inner-wear category, while the footwear category comprises shoes, flip-flops, and sandals. Additionally, kids will see their favorite characters in backpacks, tote bags, scooters, bicycles, notebooks, sketch pens, plush soft toys, figurines and much more. Interestingly, Pokemon will also be seen in the home furnishing category, including bed sheets and comforters as well!

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