- Discovery SCHOOL SUPER LEAGUE POWERED BY BYJU’S targets to reach mammoth 25 lakh children tapping over 12000 schoolsacross 30 states & union territories with on-ground events
- Top team from each state to qualify for the TV round to be showcased on Discovery channel, and Discovery Kids
- The winning team + 2 Runner up teams will get an all-expense paid trip to NASA
New Delhi, June 19, 2018 –Discovery Communications India and BYJU’S – The Learning App, have joined hands to create history with the launch of India’s biggest ever integrated school quiz show – Discovery SCHOOL SUPER LEAGUE POWERED BY BYJU’S – which transverse across on-ground, digital and television media. Conceptualized at a never-before scale, Discovery SCHOOL SUPER LEAGUE POWERED BY BYJU’S, will reach out to 12000+ schools across 30 states & union territories hosting the initial on-ground round, targeting 25 lask students in the age-group of 8 to 14 years.
Layered into 3 rounds – at School Level, City Level and State level, the quiz will culminate into a 6-episode TV quiz show which will premiere on Discovery Channel, Discovery HD World, Discovery Science & Discovery Kids starting Feb 2019.
A true PAN-India initiative, the final round will see representatives of 30 states battling it out on the largest quizzing platform.
The winners of the inaugural edition of Discovery School Super League Powered by BYJU’S will get a special prize of an all-expense paid trip to NASA.
“We are delighted to partner with BYJU’S and build a truly integrated 360-degree IP revolving around learning and fun or self-initiated learning. Our aim is to make ‘Discovery SCHOOL SUPER LEAGUE POWERED BY BYJU’S’ as the gold-standard in quiz contests across the country,” said, Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters, Discovery Communications India. “There is natural affinity between Discovery – a brand synonymous with satisfying the curiosity of inquisitive minds, and BYJU’S – The Learning App – that makes learning a fun activity. Together we will be able to engage with school students and create great value for the channel, the partners and the students alike.”
Mrinal Mohit, Chief Operating Officer, BYJU’S, said,
“We are happy to announce the launch of ‘Discovery SCHOOL SUPER LEAGUE POWERED BY BYJU’S’. Both the teams have worked closely to create a quiz show which will encourage students to approach learning with a whole new perspective. Celebrating the importance of life-long learning, this quiz show aims at making learning fun, exciting and engaging.”
Mrinal further added, “With 20 million students learning from us today, the unprecedented scale of this nationwide project excites us even further. “
About Discovery Communications India
Discovery Communications India, the country’s leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country.
Discovery Communications India is a division of Discovery Networks Asia Pacific (DNAP). For more information, please visit www.discoverycommunications.com
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