Smartphone users in India are consuming an average 1GB data per day – from an average 4GB a month not long ago – and spending more than 90 minutes on online activities daily across the entry-level, mid-range and premium segments, a Nielsen India report said on Thursday. Additionally, the report said the average selling price of mobile phones is rising too thanks to the growing demand for affordable smartphones. India has emerged among the most preferred smartphone markets in the world owing to affordable handset prices and low-cost data penetration, triggering a huge replacement demand among the customers across segments, the Nielsen Smartphone 2018 report added.
“The advent of the high-speed 4G Internet, less-expensive mobile handsets and a correction in call data charges have encouraged the speedy adoption of smartphones in India,” said Abhijit Matkar, Director-Technology IPG – Nielsen India. To meet the demand of the mass market, new Chinese and Indian handset makers have launched affordable handsets which are under Rs. 5,000.