Union Minister for Education and Skill Development & Entrepreneurship Dharmendra Pradhan launched ‘CRIIIO 4 GOOD’, a new online, life skills learning modules, to promote gender equality among girls and boys. The programme was launched in association with the International Cricket Council, UNICEF, and the Board of Control for Cricket in India at the Narendra Modi Stadium, Ahmedabad. While speaking at the event, Dharmendra Pradhan highlighted NEP 2020’s emphasis on gender parity and equal opportunities as a fundamental principle. Through CRIIIO 4 GOOD, the power of sports and the popularity of cricket can be used as a medium to empower the girl child and spread awareness about gender equity, he added.
‘CRIIIO 4 GOOD’ is a series of 8 cricket-based animation films to promote gender parity, equip girls with life skills and encourage their participation in sports. Using the popularity and passion of cricket young audiences, ICC and UNICEF released these modules to inspire children and youth to adopt critical life skills and appreciate the importance of gender equality. The programme can be accessed free of cost on criiio.com/criiio4good.
The themes of the eight modules are: leadership, problem-solving, confidence, decision-making, negotiation, empathy, teamwork and goal setting and are visualized through state-of-the-art animation using cricketing examples. In-depth research into local nuances has made these films real and relatable.
Indian cricketer Smriti Mandhana shared the first learning modules of CRIIIO 4 GOOD with over 1000 school children at the stadium. The modules are highly engaging, and they use the power of cricket to talk about essential life skills and gender equity, among girls and boys in a fun, interactive way.
This programme has been designed based on research, testing and feedback from a global community to deliver a fun first cricket experience for boys, girls, men and women in schools and community groups. Through this programme participants will become more physically active as well as developing skills that enable them to unite, inspire and empower people and communities.
Cricket is a sport for all regardless of gender, cultural background, religion or ability. The criiio cricket programme has been designed to cater for participants of ALL abilities and facilitators and deliverers have the opportunity to get creative and deliver the best experience for the individual regardless of ability. In each session there are levels of progression which can be used as a starting point to increase or decrease the difficulty of activities. Remember that no programme is one-size fits all, so customising and modifying to ensure all participants can be involved is important. This programme is fun, easy to deliver and encourages people to be active for life within an inclusive environment that reflects cricket’s purpose to unite, inspire and empower.
