Do you have recruitment blues? SOS to SMS – Anju Dhawan, Founder, SMS Consultants

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Anju Dhawan is an author, TEDx speaker, entrepreneur, HR consultant, a passionate educator and a social worker. She is also a qualified life coach and NLP practitioner. Ms Dhawan founded SMS Consultants in 2003. She is associated with an NGO named Sashakt which works towards education and empowerment of underprivileged children. She has to her credit two best-selling books – ‘It’s up to you’ and ‘Human Resource in Schools- Managing for Success’. She is presently working on her third book ‘Parenting Tales’, a collection of stories about parenting and parenthood.

One of the most prominent problems schools face is recruiting and retaining good educators. To help schools overcome this problem, SMS Consultants has been providing its services to schools in India, UAE, and African countries. Anju Dhawan, the founder of SMS Consultants, started her career as a science teacher and later became an entrepreneur. She says, “SMS Consultants aims to provide professional human resource services. Initially, we catered to all industry types but looking at the demand and our keen interest in the field of education, we started focusing only on the education sector, and by 2008 carved a niche.”

The offerings of SMS Consultants include manpower planning, recruitment, customized training and workshops (for students, parents, and teachers), school audits, and school transformation. “Our main focus area is recruitment, and we like to describe ourselves as ‘Recruitment Specialist in Education Sector,’” says Anju Dhawan. She adds, “We have an amazing databank of directors, principals, vice principals, heads, teachers and other non-teaching staff.”

Hard work, Honesty, and Integrity form the foundations of strength of SMS Consultants. The Unique Selling Proposition of SMS lies in its ability to help clients find the right human resource even in remote and difficult locations. SMS Consultants have successfully relocated dynamic and competent principals, vice principals, and teachers to small towns and cities in Bihar, U.P, Uttarakhand, Haryana, Punjab, Gujarat, Maharashtra, Chhattisgarh, M.P, and nearly all other states of the country, providing compelling end-to-end support.

Their customized workshops have been life-changing for students, parents; significantly improving their relationships. The interactions have resulted in fostering a positive environment in schools.

Many school managements nowadays struggle with staff retention. Schools need to come up with innovative HR policies to keep the staff motivated. Anju Dhawan addresses these pressing concerns in her book- Human Resource in Schools- Managing for Success’.

When asked about the importance of HR Consultants for school,
Ms. Dhawan said, “Human Resource Consultants ensure that an organization’s human capital serves the company’s best interests. The consultants work as a bridge between school management and candidates by providing them right guidance and advice. There are a lot of queries from both employers and candidates. Continuous counselling and end-to-end consultant support during the first few months prove highly beneficial. Consultants also do essential reference checks.”

“It is crucial to change with time and introduce new individuals with fresh ideas and energy into the system, but at the same time, it is equally important to ensure that the right person must be handed over the reins. They should be well educated with good experience, passion, compassion, and dedication, which are essential qualities in the field of education,” says Anju Dhawan.

The Indian Education System is one of the largest in the world, with more than 1.5 million schools and 8.5 million educators. These numbers are growing with each passing day. With the increasing demand for quality educators, the role of school consultants become even more important today. Finding the ideal candidate capable of nurturing global citizens is the need of the hour, and SMS Consultants is up to the mark.

 

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