Rohit Manglik, CEO, talks about the difficulties that students face during studies and deciding career, which motivated and drove him to establish a disruptive and comprehensive edu-platform for learners, Edugorilla
How did EduGorilla come into being?
To begin with, the idea to give birth to EduGorilla took shape when, after completing my BTech, I arrived at my alma mater in Farrukhabad, a tier III city in Uttar Pradesh. I wanted to meet my highly revered teachers, for extending my gratitude to them. In the course of that meeting, the meeting with students made me recollect the challenges I used to face in my school days. The challenges faced by students ranged from finding a competent coaching centre to a dilemma of choosing a suitable career option. This compelled me to rethink for possible solutions. Hence, the idea of EduGorilla was born in April, 2016.
What is the USP of EduGorilla?
EduGorilla has sophisticated Machine Learning and Artificial Intelligence-based algorithms for round-the-clock curation and enrichment. Our innovative Crowd Sourcing mechanism enables reduced time of content curation at a low cost. Furthermore, our Collective Intelligence model enables students to make more informed decisions regarding career.
What is the drive that helps you keep going on?
EduGorilla’s mission has been to provide a holistic and transparent approach to the career decision of students. It is a one-stop platform for stakeholders in the education sector to connect, share and collaborate with each other. Through our mission, we strive to contribute to strengthening the foundation of Indian education.
Our vision is to empower students with the right means, at achievable prices, to bring out the best of themselves. Believing in the tenet to achieve our set targets come what may, drives continuously on the path to our journey.
What kinds of product are provided by you?
EduGorilla’s array of offerings range from digitalized course content in the form of articles on competitive exams, a question-answer forum where a student can get his query answered by experts, to a marketplace with free study material where students can experience a blend of classroom and peer interaction. A section called ‘Trends’ offers live updates of 20 exams. We also provide ‘Video courses’ from top institutes.
We have also launched India’s largest free study material library offering 70,000 study material across various categories, for students preparing for more than 195 types of competitive examinations such as CAT, UPSC, CA, IIT JEE, GRE and others.
Among our notable product offerings is the ‘Directory Listing’ wherein more than 8,00,000 schools and 57,000 coaching institutes have been profiled and still counting.
Among other novel offering is the ‘Offline Admission Counselling Café’, which is a pioneering and disruptive concept in the sector.
EduGorilla also offers online test series, powered by artificial intelligence and machine learning that saves study time by 40 percent. It has over 350 exams with more than 10,000 tests available in its test series portal.
What are the prime achievements of your company?
Our efforts are being slowly but steadily, getting recognized. We are among the leading EdTech startups in Uttar Pradesh. Recently, we achieved the third position in the Educational Media Festival for Commonwealth Asia – 2018 under the aegis of CEMCA for being one of the top educational platforms. EduGorilla currently has an impressive Alexa ranking of 2,044.
Statistics like more than 17,00,000 subscribers of EduGorilla; 500,000 reviews, and more than 10,00,000 unique visitors per month speak for EduGorilla’s growth story.
What are the future plans?
Currently, we are focussing to spread across three states namely Uttar Pradesh, Haryana and Delhi-NCR through our affiliate partners.
Millions of students are benefitted from our resources daily. The gratitude for the services too gets reciprocated. For example, during one of the reviews we held after the execution of the CAT MBA 2018, Dipali, a working professional and also taking the exam, along with her friends opined, “Most of the resources like study material, mock tests and illustrative articles pertaining to the preparation of MBA exams are of considerable competence. I frequently take recourse to these materials for my preparation.”