Expert View Interviews Sports

Premier Sports India Educating and Activating the NEXTGEN

Brainfeed conversed with the mastermind behind Premier Sports India, Yogesh Maurya who is also the Technical and Sporting Director of Fateh Hyderabad AFC, the first professional football club from Hyderabad to participate in the I-League.





A High School All American and Olympic Development Program Football Player and an Academic All-Ivy league football player who graduated from Colombia University and secured a Masters in Business Administration from the Wharton School of Business, Yogesh has worked at and held leadership positions at companies like the Xander Group and Tishman Speyer.

This venture’s mother company Premier Education Group was founded in 1999 by David Batch after leaving English professional club Cambridge United where he was Youth and Reserve team coach. At the age of 20, he became the youngest UEFA A Level soccer license holder in the world, shortly after playing at a professional club. 

David has seen the organisation grow into the largest deliverer of sports and physical activities in the World in recent years. With over 1,000 Activity Professionals delivering in schools on a daily basis, Premier is now partnering with organisations across 4 different continents around the world. 

Premier has recently expanded their business beyond sport and performing arts into other areas including Health& Wellbeing as well as an acquisition of a leading English school improvement agency. 

Excerpt’s of the interaction:

Q: Please shed some light on the history of your company – the roots, the founder, the reason for setting up this venture, and the journey so far.

A: David Batch founded the company in England and I collaborated with him to create a joint venture that brought Premier Education Group to India. The reason to set up this venture is to bring the highest standard of physical education to Indian schools as we know that it is an area we need to improve. In India, our mindset is to be strong academically but we tend to ignore physical education which leads to complications and diseases like obesity and diabetes to afflict children. This is an effort to help India overcome this weakness and move in the right direction.

Q: What is the Mission, Vision and philosophy followed by your company?

A: Our Mission is to educate and activate the world. Our vision is to get kids to be more active, athletic and fitter.

The company’s philosophy and values can be said as the following:

  • Be happy, have fun and give joy
  • Create wonderful Memorable Experiences
  • Deliver ‘WOW’ with every interaction
  • Commit to continual improvement
  • Build a positive team and family spirit
  • Be adventurous, creative, and open-minded
  • Nurture strong relationships through excellent communication
  • Work smarter not harder
  • Remain above the line at all times
  • Be outstanding & passionate in Everything we do

Q: Does your company have any associations with external National or international bodies?

A: Yes, we are a joint venture with the Premier Education Group, United Kingdom, which is the largest physical education outsourcing company in the world. They have over 10 million children in their programs and over a thousand coaches. We are also associated with a number of major UK government bodies including UK Active, British Fencing, England Hockey, British Gymnastics, The English Football Association and the National Governing Body for British Gymnastics and Hockey. Our partnerships with these bodies allow us to disseminate top quality training modules to our activity professionals who are then well equipped to pass these on to the children under them. Through Premiers Educate side of the business, several have worked with us to attain ‘Train With Premier’ license.

Q: What does your organization tend to offer? Are there any facilities that make you an out-of-the-box company?

A: We work to develop a schools’ infrastructure. We work with various sized play schools and are still able to execute to a very high standard. Some schools that have more and larger infrastructure are also a part of our family. We offer sports specific and multi-sport physical education programs before, after or during school, whichever is feasible. We offer gymnastics, dance, football, drama, badminton, tennis, fencing, swimming, tag-rugby, play-tuition, fit and fun-tradition, cheerleading, etc to name a few among more than 80 activities. Since launching, we have successfully implemented physical education classes in Iris Florets Play School, Focus High School and multi-sport programmes to 11 other schools. 

Q: What is the USP of your company?

A: The main USP is that Premier kids have over and over again, been proven to be fitter, more athletic and better at academics than their peers. Great coaching is a part of it and we develop our coaches to deliver to the fullest. No child is left behind which ties into our mission to activate the world.

Q: Can you tell us about the achievements so far? Where do you see your company in the near future?

A: We are the largest physical education outsourcing provider in the world and in India we have already got over 1500 playschool children in our programs in just 6 months.

We plan to be in all major metropolitan cities like Delhi, Mumbai, Pune, Bengaluru, Chennai and Kolkata and we are slated to have over 50,000 children in our programs over the next three years.

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