Education Institutional Profile Interviews

Rakshit Kejriwal Co-Founder

Startup          :

Co-Founder : Rakshit Kejriwal

Website        : is an online marketplace for parents of children between the age groups of 4 to 18 years, for all learning, education, and development related products and services.

logo rakshiit enables the purchase of school-related merchandise such as uniforms, books, school bags, among others, from the comfort of a parent’s home. The platform has world-class design, flexibility, and is easy-to-use to ensure parents enjoy a hassle-free experience and price transparency. Edyoo also offers a host of value-added products and services such as EMI on school fees, health plans, insurance on education, personality assessment, edutainment and sports packages, hobby classes, and much more.

Technology will be the mainstream of education system

With 250 million children attending school, India has the largest number of K-12 enrollments in the world with private sector operating 25% of the 1.5 million schools. The future of the K12 segment in India is quite promising and expected to grow dramatically by 2025.

From digital classrooms, artificial intelligence led courses to augmented and virtual reality; and cloud-based learning systems, schools in India are fast prepping up for a technology-led learning environment, which needs to become the mainstream and not remain merely a supplement to the current education system. Also, the concept of ‘Teacher’ will eventually phase out and be replaced with mentors and facilitators indulging in interactive means of teaching.

Beyond classroom teaching

Online tutorials and teaching sessions by industry experts is an effective way that has made inroads into the school ecosystem.

For instance, Byju’s has redefined online learning. Sharing tutorials on complex subjects makes it extremely handy for students.

Edu-start-ups need to focus on actual customers

It is important for start-ups to get the business model correct. Most education-focused start-ups fail to focus on their actual customer,be it school or parents, and whether they are based in cities, or Tier 2, or Tier 3.

The vision and target audience must be clear before steps are taken towards building a brand. While for a B2B startup, efforts must be put towards cracking connections with schools and other educational institutes. B2C startups will need to focus on interacting with parents and building a trust for the brand among the audience.

Also, identifying the go-to-market strategy is crucial as it defines the means to reach out to the target audience.

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