BrightCHAMPS, a prominent provider of innovative learning programmes for K-12 students, has announced its acquisition of Mumbai-based K12 education marketplace Edjust. This marks BrightCHAMPS’ fourth acquisition and underscores its commitment to expanding its educational offerings. The transaction, involving both cash and stock, remains undisclosed in financial terms.
The acquisition will see Edjust’s founders spearheading a new distribution channel for BrightCHAMPS. This soon-to-be-launched vertical will focus on academic subjects such as Mathematics, Science, and English, aiming to enhance students’ overall success and readiness for the future.
Ravi Bhushan, Founder and CEO of BrightChamps.
Edjust, established in 2022 by seasoned EdTech professionals, is reshaping how parents navigate education decisions. The platform simplifies the process by providing comprehensive comparisons, blockchain-secured evaluations, and advanced tools to assist parents in selecting the best educational fit for their children. Leveraging AI, human emotional intelligence, and sophisticated analytics, Edjust targets parents with a strong inclination towards EdTech solutions, serving users across the USA, Europe, the Middle East, and APAC regions.
Following the acquisition, Edjust plans to refine its sales strategies and expand into 30 geographies, offering immersive digital experiences for parents. BrightCHAMPS, founded in 2020, continues to bridge gaps in traditional education, empowering children to excel technologically, financially, and socially through innovative learning approaches.
